NEXT-GENERATION WELLNESS BRANDING
WE ARE A SAN FRANCISCO-BASED CREATIVE STUDIO SPECIALIZING IN BRANDING AND WEB DESIGN FOR HEALTH AND WELLNESS.
Branding
Visual identity
Brand strategy
Brand guidelines
Voice & narrative
Brand expression
Web Design
Ecommerce
Landing pages
Custom sites
Platform-based web design
Messaging
Web copywriting
Blog content
Email and social media content
Testimonials
OUR APPROACH
Salazar is a creative studio that turns the intangible into the unforgettable.
We partner with modern, health-focused brands that are ready to see themselves—and their category—differently. Once their perspective shifts, the world sees them differently too.
The wellness space has settled into sameness. So we approach it through a different lens: by pushing beyond boundaries to look beneath the surface, uncover deeper layers, and reveal what's waiting to be expressed.
Our process taps into culture, rather than trends. We're endlessly inspired by shifts in society, community language, and the nuances found in subcultures.
The alchemy of our work comes from a blend of intuition and strategy, emotion and intellect. That balance is our superpower. It allows us to take a brand team's raw ideas, and shape them into crafted, dimensional systems with clarity, depth, and personality.
In a wellness space that’s lost its pulse, Salazar brings it back. Our partners ultimately step forward with brands that feel more human, more culturally attuned, and unmistakably distinct.
This is the next-generation of wellness.
VALUES
Driven by and for the culture
We build stories and designs that are bigger than us, crafting new ways to connect by plugging into the cultural pulse.
Human at the core
Every brand needs a heartbeat and we make sure it has one. Our work begins with people: we elevate the well-being of their ideas and vision so our work carries their spirit and point of view with authenticity.
Beauty that transcends
Curation, taste, harmony, and thoughtful design as the standard. We dig beyond the superficial, searching for emotional resonance at every touchpoint of the brand experience.
Upholding relationships
We connect, within our team and with our clients. By delving deeply into conversation, we help clients tell a cohesive story that rings true with their audiences.
Women & POC owned companies & orgs
We serve to empower the voices of women and POC-owned organizations, honoring their identities, appreciating nuances, and amplifying their rich stories.
PROCESS
Research and Discovery
We begin with a workshop to draw out who you are, using various tools like visual inspo and brand scales. We then converge at goals, mapping out project logistics and details. By leading with curiosity, we can better work through questions that explore your identity, competitive landscape, functional objectives, and aesthetics.
Initial Concepts
The initial conversations begin to come together. We identify patterns and key traits, filtering broad directions into top concepts. For branding, this may look like messaging, logo, typography, and more. For web design, this may look like a site map and wireframes that establish the layout and hierarchy of your site.
Implementation
We decide on a concept, or an evolution of a concept that best embodies the project vision. Then the deliverables take shape and we revise and refine.
LAUNCH & SUPPORT
You’ll be given working and production files, along with the necessary tools to implement the work with your team. While all deliverables are ready-to-use, we don’t consider this the end. Because of our integrated approach and philosophy of building long-term connections, we look forward to questions and continued updates.