5 Best Business Branding Courses in 2024
Date:
Feb 28, 2024
Branding plays an important role in forming a relationship with a brand’s customers or audience. It’s how you differentiate and build credibility for your brand. But how does it all work? Maybe you’ve even read up on examples of the branding process, and understand it all in theory but you’re curious about understanding the process with a little more depth.
Maybe you’re a business owner, brand strategist, or graphic designer about to jump into the process soon. Before jumping into the extensive branding process, it’s a savvy move to get a little more background to get a better understanding of what branding encompasses, and the components that make it up. This is especially true if you’re planning on hiring professionals to help you along the journey. Starting from a basis of understanding will help move things along more smoothly. Look no further, we’ve compiled a list of 5 of the best branding courses online to help you get started on the right foot.
A Brand Called You
Price: $99 Duration: 4 hours
The Details:
While the focus is on personal branding for this one, the lessons are still relevant to company branding as well. Finding a meaningful “concept” and discovering ways to stand out are all relevant lessons for company branding too.
Pro:
Provides skills to carry into personal life and how to sell yourself along with professional guidance.
Con:
Doesn’t provide direct advice for company branding.
Hyper Island Brand Strategy and Storytelling
Price: $1,590 Duration: 20 hours
The Details:
This course leans towards marketing with lessons on customer behavior and behavioral science. While it gives you a good understanding of brand strategy, it doesn’t teach visual identity or how to execute.
Pros:
This course provides a good framework for storytelling and how to align your internal team.
Cons:
Can be a bit pricey if you already have a basic understanding.
Branding Now
Price: £1190 Duration: 10 hours
The Details:
This course provides advanced branding lessons for Creative Directors and Senior Designers including, brand strategy, brand identity and how to guide designers and give feedback.
Pro:
An excellent way to reignite your passion for branding with inspiring case studies.
Con:
Seems to focus more on larger design systems that have a design team in place rather than an approach for startups or small businesses.
Branding and Identity: Construction and Development of a Brand
Price: $40 Duration: 2 hours
The Details:
This course takes a corporate identity approach using Saffron (a branding consultancy)’s creative process for visual identity.
Pro:
Uses a hands-on method with a fictitious company as an example.
Con:
By using symbolic language and an artistic approach, the course might not be as accessible to those who are just dipping their toes into branding.
Using our list of best branding courses, you can get a roadmap of how to move forward and a deeper understanding of the steps to take. This will save money, time, and pain in the long-run when you start the process of branding. Starting with a big picture of what branding is and familiarizing yourself with some of the concepts and terms will take you far when it comes to creating branding that stands out.
Author:
Anastasia Salazar
Salazar Studio is a creative studio specializing in branding and web design for health and wellness. Reach out to learn more.
